When a brand new style of dress is in the works, it can be a time of transition for consumers.
In the past decade, the dress-up industry has exploded, with companies like Stella McCartney, H&M and Victoria’s Secret embracing the new style.
But what happens when a company wants to go all-out?
“It’s like trying to make a suit that has been tailored for an opera singer,” says Matt Zumwalt, managing editor of StyleTalks, a site that aims to help consumers learn about fashion trends and trends that matter to them.
Zumfels company, The Lad, has designed a range of dress-ups, from casual dresses to high-fashion pieces.
Zu mich, a short-sleeved, full-length dress, has a full-body silhouette that has a modern flare.
The bodice is long, with a lace trim, and the skirt has a slim cut.
The skirt is adorned with a skirt, an embroidered floral print, a lace-up collar and a full skirt hem.
In its first look, the skirt and bodice were a bit overkill.
“It looks really tacky,” says Zu.
“But that’s not the point.”
The skirt and the bodice can be worn as dresses, too, but not in a way that’s just casual.
They’re made of a silk fabric that looks very light and breathable, and they have a full, flowing skirt hem that gives them a more streamlined look.
The dress-Up is designed with a full bodice that extends the length of the dress and gives it a fuller silhouette.
The material has a unique texture and texture is the key to the look.
“The material is unique.
It has the texture of silk and the texture is very high-tech, high-performance fabric that has never been made before,” says Mark Hynes, co-founder of The Lad.
“If you go to any high-end store, you will see this material that looks so exotic, it looks so high-fidelity.”
The Lad dresses can be paired with other accessories, like a blazer, a blouse, and pants.
And while a dress-U is a trend that will likely continue to grow in the years to come, it may not be as big as it once was.
Zun has seen a decline in the number of people trying to recreate the classic bodice of the 1920s.
The number of dresses in stores has dropped by 40 percent, while sales of dresses with bodices that are no longer in use have fallen by a whopping 80 percent, according to Zummwalt.
And he says he’s not sure if the bodices are ever going to return.
“There’s no real replacement for that style.
There’s no such thing as a dress that is timeless,” he says.
Zupfels own dress-style company, Zu Mich, is also in the process of redesigning their bodice to be more feminine, with more detailing.
Zuz has a more modern take on the bodysuit.
It’s a long, fitted bodice with a wide waist and long sleeves.
“They have the perfect silhouette, it’s the most contemporary style in the business,” says Sallie Lomax, senior fashion editor at Zuz.
“You don’t really need a whole lot of embellishment.
They are very modern in their styling, very feminine, and their bodices don’t go as far back as you would think.
It makes them timeless.”
The dress with the bodiced skirt and skirt will likely not be a permanent fixture in stores for a while, however.
Zuhls clothing company, DressLab, is currently revamping its brand to take advantage of a trend of the past year that’s been dubbed the “dress-up revolution.”
“We’ve had so much demand for our dress-dress-ups over the last few years that we’ve been inundated with requests from brands,” says Lauren DeFede, fashion director at DressLab.
“In the past two to three years, we’ve had a lot of requests for new styles and more styles to be made in our shop.”
DressLab is also introducing a new style called a “dress” that includes a skirt.
The company is designing the new look by combining two different types of fabric: cotton and nylon.
In addition, they are using a fabric that is more flexible and has better stretch than traditional cotton.
“This is an exciting time for the industry, and I hope we can continue to deliver the best of the best, and to keep people coming back to us and asking us for new ways to wear their clothes,” says DeFee.