A decade ago, the fashion industry was on the brink of extinction.
Its popularity had plummeted to a trickle, and a few top brands like Prada and Prada+ were losing their way in the market.
With India’s economy struggling and the country’s debt mountain, the industry needed a savior, so many young women started dreaming of becoming designers and designers started becoming young women.
These designers became the inspiration for a generation of designers, including the stars of the fashion show: Nirmal Singh, Anjali Bhatt, Prashant Gupta and Prashanth Pandey.
These women were also a key force in the rise of Indian fashion.
In 2006, the Indian National Fashion Week (INDFW) was launched in New York, and its success spurred the fashion world to start celebrating women of colour.
For many women, this trend was a chance to feel empowered and express themselves through their own designs.
But this generation was also facing the biggest challenge of their lives: poverty.
The country’s economic crisis and the lack of job opportunities meant that a lot of people had lost their way and were struggling to survive.
This left the fashion scene in dire straits.
The biggest challenge was that it was still a relatively young industry, and it had not yet developed a social media presence.
So the fashion sector needed to find new ways of raising awareness and making connections with the public.
Enter fashion designer Anjalika Bhatt.
Bhatt, the founder of Nirmala Design Group, was the first woman to launch a brand in the fashion market.
It was at a time when a lot more women were starting their careers, and the industry was still struggling to get people in the know about the brands they were designing.
She decided to take on a mission: She needed to help make India a fashion capital, and she needed to do it quickly.
In 2007, Bhatt founded Nirmali Design Group with her husband and partner Nirmul Haque.
Nirmals goal was to provide an outlet for women designers and give them a platform to express themselves.
The company also aimed to make the fashion business accessible to people of all ages, so they could be inspired to be creative, independent and adventurous.
With the advent of Nibras new product line, the brand had a strong presence across all its categories.
A few years later, the company launched its own product line and it became an instant hit.
The success of the brand inspired the women in the industry to continue pursuing their dreams.
Nirmal Bhatt with Nirmalya founder Anjil BhattBhatt was determined to create a brand that would be inclusive, and not only for women, but also for people of colour and anyone else who wanted to be a part of the Indian design community.
Her idea was to create the Nirmallya line, which would cater to women of all types, colours and religions.
The brand was an instant success, and Bhatt was able to take the brand on the road to create more brands and products across all categories.
Nibrala had over 100 brands in its first year.
Nashi Bhatt in 2009Bhatt started her career as a designer at an early age.
She wanted to take a project that she loved, and turn it into a brand.
Her father was a jeweller and she wanted to give the same passion for her career to her daughter.
When Bhatt got the opportunity to design a necklace for a jewellery designer, she knew instantly that she wanted nothing more than to become a designer.
She also had a deep love for her father, who was also an avid designer.
In 2009, Nirmaila was launched with the aim of giving women designers of all stripes and colours a platform for their creative vision.
Nervously waiting for the launch, Bhardis dream was to start a business from scratch.
Bharti’s first product, which was inspired by her father’s love of jewellery design, was a necklace.
In 2010, Nashi Bhat started the brand and started to cater to the women of the country.
The brands brand and products grew and the brand reached a new audience.
Bhardis daughter, Neshita, started her fashion career at an earlier age.
Nashi had always been a fashion fan, but this time she decided to join the fray.
Neshitas designs were always in a different style to the others.
Her designs had a more traditional look, which made her a natural for the label.
Neshita Bhatt on her design at Nirmales first launch in 2011The brand was so successful that it even launched a second product line that was named Nirmalla, which is synonymous with the word ‘Nashi’.
Nirmalla was a fashion brand that was very different to the previous two.
The first Nirma was inspired to make a jewellers necklace that was a product of the Neshalla family.