Fortune: The world is a different place when you have a brand like The Fashion Brand, a privately held online retailer that operates its website in dozens of countries, according to a report.
The brand is up 24 percent, or $11.9 billion, at $11, the company said Friday.
The stock has risen nearly 50 percent since the start of the year, the report said.
The company is also the fastest-growing fashion brand in the United States, according a report from Thomson Reuters data firm IRI, which tracks trends.
The rise in share prices for The Fashion Marker, the largest online retailer in the world, reflects investors’ belief that the company can expand its market share to compete with Amazon and other online retailers.
The online retailer also is a key player in the fashion market, with more than 3 million retail stores and online sales worth $5.3 billion.
The report came as The Fashion brand is a big beneficiary of Amazon’s (AMZN) $14.4 billion deal to acquire the fashion business of luxury retailer Gucci, a deal that is expected to close later this year.
As a result, The Fashion brands market share rose 23 percent to 23.1 percent, according the IRI report.
Amazon has said that it plans to expand its online retail empire beyond online shopping to include physical stores and other stores.
The growth in the retail business is likely to continue as the company expands its e-commerce and physical distribution operations.