The fashion industry has long relied on women’s bodies for its glamour.
Now, however, there’s a new trend: the fashion industry is looking to fashion designers and influencers to get their work to women.
A new study from the fashion and fashion media company TNW shows the fashion influencer marketing industry is taking the trend in the right direction.
The report, The Fashion Influencer Marketing Industry, surveyed the fashion brands and influencer marketers in the industry about how they’re working to reach women in their field.
The study found that the top five trends identified by fashion influencers are: “We need to do better for the industry and make it more accessible for everyone”, “Make our brands relevant, accessible and appealing to women”, “We want to create a sense of empowerment by empowering women” and “We are creating a space for all women, from all backgrounds to celebrate all that we love”.
Read more TNW’s Fashion Influencers Marketing Guide for more on how to make it to the next level.
The biggest challenge in this new era of fashion marketing is finding the right influencer to get your work to the right women.
In order to achieve this, TNW partnered with the women-owned fashion and media production company Blackout for the research, which was published this week.
The Fashion and Fashion Media Production Industry: From the ground up TNW says fashion influents have a unique ability to deliver the latest and most relevant content to their audiences.
With this expertise, TNEFOMA has developed an influencer strategy for influencers that aligns with their respective brands.
TNW founder and CEO Kate Womack said: “Our research reveals that influencers have an important role in the fashion media industry, but it’s up to brands and brands’ brands to help them deliver this content to women, who often don’t have the time or the ability to follow fashion influencias on social media.”
The key to helping your influencer reach women?
A clear identity The first thing to do is to set an identity for your influencers.
It’s important to find out what their business is, their background and what they do.
“You don’t want to look at your influences as a marketing platform,” said TNW CEO Kate Watmack.
“We think the biggest challenge for influencer brands is to create an identity that works across the whole industry and to communicate that with the community, which is why we created this strategic influencer campaign.”
You can find your influent brand on the TNW website and they’re looking for designers, designers, stylists and others who can be your “key influencers” for a fashion brand.
This is important to understand, because influencers need to be understood by their audience, not just their fans.
TNA, a company that helps fashion influens market their brand, said its key to have a clear identity.
“Our influencers work hard to communicate the brands and the brands work hard with their influencers,” said Katie Pugh, brand and content manager for TNA.
“The more diverse and diverse the influencers you have in your network, the better the brand will be.”
What to do if your influencer isn’t on TNA’s platform TNA is looking for all types of brands and individuals to partner with to market their brands and products to women through its platform.
TNEfOMA also works with a variety of influencers, including those that are directly affiliated with fashion and design brands and who are paid to reach influencers who aren’t directly affiliated.
For example, the company works with brands like Urban Outfitters, Dolce & Gabbana and Gucci to reach a diverse audience of women, which helps their brands connect with them and drive more business.
“When it comes to getting your content to the women you want to reach, it is important that your brand’s influencers share their stories and show the world what they know about fashion,” said Pugh.
“Your brands brand has a unique opportunity to connect with women by sharing their story and your message through influencers on TNW.”
A look at the top 5 trends TNW identified from the survey: #1 Make Your Brand and Influencer Brand More Accessible – Top Trend: We want to make our brands accessible to women – Top 10 Influencer: We need to make all our brands and all our influencers more accessible to everyone.
#2 Make Your Industry More Accessable – Top Trends: Make our industry more accessible – Top 5 Influencer #3 Make Your Influencer and Brand More Appealing to Women – Top 2 Influencer Trends: We have to make brands and we have to be appealing to the whole community.
#4 Make Your Marketers More Appreciative of Women – TOP Trend: Make your marketers more appreciative of women – TOP 10 Influence #5 Make Your Product and Brand Show Women How To Get Their Love – Top 3